
A little preparation can go a long way at your next career fair. Here are our top tips for winning the day.
Research companies attending the fair and make a list of top targets. Update and tailor your resume and LinkedIn to highlight skills relevant to the roles you're seeking.
Have a brief, confident introduction prepared. An example is "I'm [Name], a [Major] student at [University]. I'm passionate about [industry/field], and I'm interested in learning about opportunities in [specific role/area]."
When attending career fairs, how you present yourself can make a powerful first impression. Aim to dress professionally—think business casual or business formal. Your attire should reflect the industry you're targeting and demonstrate that you take the opportunity seriously. Dressing for success isn't just about impressing potential employers; it also boosts your confidence and helps you shine during conversations.
Show genuine interest in the company and role with questions like "What qualities do you look for in a successful [role of interest]?" and, "Can you share more about the team dynamics or company culture?" You can also ask more personal questions such as, "What are some of the things you love most about your role?"
Sharing your resume is an important way to highlight your most relevant skills and experiences in the field you're applying for. Use strong action verbs and quantify your achievements to make a compelling case. Additionally, keep the format clean and professional, with clear sections for education, work experience, and skills to make it easier for recruiters to read about your experience. Have print copies available to leave behind.
Send a well-crafted follow up email to recruiters and representatives after the fair. Be sure to personalize your message, reference your conversation, and express enthusiasm for the opportunity. Don't forget to include your resume!
Don't underestimate the power of LinkedIn. Besides following the company to stay in the know about projects and job openings, you should also connect with the recruiters and professionals you met at the event. Again, personalize your correspondence with something specific from your conversation.
Don't be afraid to reach out a second or third time if you don't hear back right away –– especially if you're genuinely interested in the opportunity. Recruiters are often very busy with meetings and interviews, and the hiring process can take time, sometimes weeks or months. Though you might feel discouraged, it's okay to share your enthusiasm for the company by following up.
Preparing for career fairs by researching companies, refining your resume, and crafting a compelling elevator pitch can significantly enhance your chances of success. Remember to ask thoughtful questions, dress professionally, and follow up with a LinkedIn connection or personalized email to make a lasting impression.