New Partnership: Getting Efficient with Airtable

In today's fast-paced environment, having the right tools at your disposal is more than just a convenience—it's a necessity. Through our exploration of the best tools for building efficiency and collaboration, Athena Global Advisors increasingly leveraged Airtable for its unmatched adaptability and versatility in meeting our evolving needs. Athena has been utilizing Airtable internally for over six years, initially adopting the platform as a spreadsheet alternative due to its user-friendly interface, collaboration features, and ability to host files within individual records. While it has proven incredibly useful from the start, our Airtable taskforce has fully harnessed the power of Airtable over the last two years. Our initial use cases still hold, but we have uncovered the transformation capabilities of Airtable through custom app development including extensive automations, complex and customized interface builds, advanced data visualization efforts, and most recently, leveraging Airtable's AI capabilities. The possibilities are truly endless, and we find ourselves continuously excited about the new enhancements Airtable releases on a monthly basis.

Now, we are pleased to announce that Athena is officially an Airtable strategic partner.

Airtable's powerful, yet user-friendly platform combines the flexibility of a spreadsheet with the power of a database, allowing teams to build and customize workflows tailored to their specific needs. By integrating Airtable development into its suite of services, Athena will empower clients with enhanced capabilities to manage projects, track progress, automate workflows, and foster communication across teams.

Key Benefits of the Partnership

• Enhanced Solutions: Athena utilizes Airtable to deliver business insights, marketing strategies, and brand activations that transform the presence, reputation, and performance of our clients.
• Bespoke Systems: Athena's strategic approach towards Airtable implementation, coupled with our diverse knowledge across industries and core business functions, drive results that address end-user workflows and executive pain points.
• Increased Efficiency: Airtable automations and integrations with other tools streamline routine tasks, freeing up time for more strategic activities.
• Data-Driven Decision Making: Real-time data tracking and reporting provide actionable insights that drive better decision-making.

"We are thrilled that Athena can help our clients reach new heights through Airtable," said Maggy Wilkinson, founder and CEO of Athena. "Airtable is changing the way we collect, organize, and use data. We can synthesize information faster and gain new insights, while staying agile and efficient. We cannot wait to expand this partnership and continue to make an impact for our clients."

For more information about Athena's Airtable capabilities, contact Jocelyn Hlawaty, Senior Director of Optimization & Reporting at jhlawaty@athenaglobaladvisors.com.