Comcast
All-eyes on the Olympics: Turning fandom into favorability.
Deliverables
Turning Competition Into Connection
Every four years, we watch the best of the best compete for gold at the Winter Olympics. Beyond the sheer skill and athleticism on display, the world tunes in to witness the togetherness, unity, and pride of every nation. It’s this sense of camaraderie that inspired Comcast’s Winter Olympics campaign: For two weeks, we’re all on the same team.
With the Olympics airing exclusively on NBC and Peacock, the campaign’s goal was twofold: to celebrate the fandom surrounding the Games and to turn that fandom into viewership and brand favorability. To help accomplish campaign goals, we developed short-form video content that spanned channels, audiences, and touchpoints and designed custom jerseys to be featured on social.
Capturing the Moment
From the start, the work moved fast and with intention. Because seven Olympic athletes, four Paralympic athletes, and more than 30 celebrities would be a part of this project, consistency was key. To ensure the athlete sizzle videos felt cohesive across platforms, we developed a distinct look that felt energetic yet inviting, along with a streamlined motion graphic system that elevated each piece of content. Athletes and influencers can also be seen repping jerseys we designed that not only create a visual throughline but also bring the spirit of the Games to life.
In total, we filmed, produced, and edited nearly 100 pieces of creative. The content went on to live across Comcast’s social profiles, including TikTok, LinkedIn, X, and Meta, and was also used for video kiosks at Comcast events.
Influence Beyond the Games
Creative Assets
Team USA Athletes
Celebrities & Influencers
