Xfinity
Inspiring the future with today’s innovation in science, technology, engineering, arts, and math.
Deliverables
STEAM Symposium, 2025. Universal Orlando Resort © Xfinity 2025
Every year, the Xfinity STEAM Symposium gives first-generation college-bound students a behind-the-scenes look into the creativity, technology, and magic that makes Universal, well, Universal.
Building a Platform for Opportunity
From strategic event planning to developing imaginative branding, we collaborated with Xfinity, Universal Destinations and Experiences, Universal Pictures, and the Council for Opportunity in Education (COE) to produce this four-day, immersive experience for over 250 first-generation college-bound students from across the country exploring science, technology, engineering, arts, and math (STEAM) fields. The goal of the Xfinity STEAM Symposium is twofold: leverage Comcast NBCUniversal’s unmatched portfolio of media, entertainment, and connectivity and position Xfinity as a partner that helps make it all possible.
Engineering the Experience
Months before doors opened, we developed the end-to-end strategy and operational framework that powered the STEAM Symposium. We shaped the budget, orchestrated complex multi-day event logistics, and unified stakeholder communications across Comcast, Universal, COE, and vendor partners so the program could unfold with purpose and precision. Every piece was designed to support a seamless attendee experience and create a space for true discovery.
STEAM Symposium, 2025. Universal Orlando Resort © Xfinity 2025
Powered by Imagination
The visual and verbal identity of the event built off Xfinity’s new “Imagine That” branding, positioning Xfinity as a leader in innovation within and beyond Universal Parks. We developed the event tagline, “Our Connected Future: Powered by Imagination” to tie together Xfinity’s innovative work with the event’s mission. Highlighting the main topics—film and media, connectivity, and theme park design—we designed a logo and created a suite of assets to support moments of inspiration, joy, and opportunity at the event.
Curating an Unforgettable Experience
Strategic event production and empowering creative came together to create an environment that fostered engagement and encouraged meaningful interaction among students and expert speakers. To top it all off, we coordinated surprise student giveaways on each day of the event including a Google Pixel Pro XL with a free year of Xfinity Mobile service, laptops, Harry Potter Second Generation Wands, and “Wicked: For Good” tickets.
Students with Xfinity Internet service received a free year of Xfinity Mobile service. STEAM Symposium, 2025. Universal Orlando Resort © Xfinity 2025.
Device giveaways reflect Xfinity’s deep commitment to digital opportunity. STEAM Symposium, 2025. Universal Orlando Resort © Xfinity 2025.
Whatweaccomplishedtogetherwastrulyspecial.Thelevelofthought,strategy,andcareyourteambroughttothisexperienceelevateditfarbeyondanevent,itbecameamomentofpossibilityforhundredsofstudentswhooftendon’tgettoseethemselvescentered,celebrated,orimaginedinthisway.
— Fernando Cardenas, Senior Director of Region Strategy, Planning, and Activation, Xfinity
STEAM Symposium, 2025. Universal Orlando Resort © Xfinity 2025
Building the future starts now. By empowering the students of today, the Xfinity STEAM Symposium empowers the leaders, thinkers, and doers of tomorrow.
The Results
College-Bound Students Attended
Experienced New STEAM Fields
Interested in STEAM Fields Post-Event
