Fortune 50 Media Company
Orchestrating an end‑to‑end effort to secure a share of $42.5 billion in federal infrastructure funding.
Deliverables
Competing Everywhere, All at Once
The Broadband, Equity, Access, and Deployment (BEAD) Program directed $42.5 billion toward expanding broadband access and advancing digital equity across the country. This presented a massive opportunity for a Fortune 50 tech and media company, but it also presented one big challenge: scalability.
With BEAD funding going to communities across all 56 US states and territories, the media giant needed to coordinate national stakeholder teams, threading together collective expertise to construct the most strategic bids possible.
That's where we came in.
Turning Complexity Into Clarity
We worked with our client to craft a comprehensive BEAD support structure that spanned the full lifecycle of the funding process. In turn, we were able to transform a patchwork of state opportunities into a coordinated national initiative.
Reporting & Intelligence
We built a real-time intelligence network concentrated on National Telecommunications and Information Administration guidance, state broadband office updates, and legislative tracking. In doing so, our dashboards and automated alerts gave media executives early visibility into shifting criteria, funding timelines, and competitor activity.
Strategic Communications
Working with national and local stakeholders, we were able to align on a narrative strategy that positioned our client as a true civic partner. We shaped executive messaging, field talking points, and community outreach materials to emphasize the company's dedication to the shared investment.
Advocacy
Throughout the process, we coordinated closely with Government Affairs teams to develop a system that identifies areas of strategic interest, measures opportunity, and engages local partners. The tightly organized internal advocacy and communications work created an environment where the company was well-positioned to make a strong bid to each state's unique and varied request for bids.
Conducting a National Initiative
We turned complexity into a competitive advantage. By translating technical, legal, and policy factors into a scalable bidding process, we set our partner up for success. To make this possible, we developed systems and forums that enabled executive decision makers to coordinate their expertise, while gathering and reporting political, business, and cultural intelligence to inform hundreds of bids. Our team also managed an internal communications workflow across leadership teams, ensuring consistent information sharing and document tracking as bids moved through approvals.
