Social Media Collective PHL
Re-energizing Philly's leading digital marketing and communications community with a vibrant, dynamic new brand.
Deliverables
Awards
For Social Media Collective PHL, social media is more than doomscrolling. It's a chance to forge meaningful connections with the right audiences and to empower creativity.
Growing an Inclusive Community
Looking to expand beyond their single day event, formerly known as Social Media Day PHL, the client approached us for a new name and look that reflected modern, tech-forward sensibilities while still being accessible to a vast community of beginners and leaders alike.
Together, IRL
Before diving into messaging and design, we wanted to establish a clear view of our client's needs. Through audits, interviews, and other early-stage research, our team uncovered insights and identified opportunities that ultimately inspired our creative approach.
By the end of our research and discovery phase, two themes emerged: inclusivity and innovation. We ensured everything, from the organization's new name to the dynamic design system, reflected these core pillars of the brand. The final messaging and visuals strike a balance of trends, technology, and togetherness.
TheteamatAthenashowedupwiththesamelevelofdedicationandrespectasthefolkswho'vebeenbehindthebrandsincedayone.Theirbalanceofthoughtfulnessandcreativitybroughtournextchaptertolifeinawaythatinspiredtheentirecommunity.
— Dana Schmidt, Board Chair — Social Media Collective PHL
Engaged. Connected. Empowered.
The refreshed look and feel were revealed at the organization's highly anticipated annual event. Guests were fully immersed in the new brand identity as they enjoyed a day of inspiring talks from industry leaders, including our very own CEO, Maggy Wilkinson.
Reception Signage
