Subaru of America
Bringing the Subaru Love Promise® to life across 640+ national retailers through an impactful, scalable campaign.
Deliverables
Through their five core pillars — Environment, Health, Education, Pets, and Community — and the Subaru Share the Love® Event, Subaru aims to create change in the areas it and its owners care about the most.
National Messaging, Local Impact
Subaru challenged us to breathe new life into the six annual campaigns that make up the Subaru Love Promise. Each campaign must align with national messaging while remaining flexible enough for individual retailer customization. So, we executed within a scalable system, introducing unique, interactive point of purchase pieces and refreshing creative to amplify each pillar's mission, motivate retailers, and engage customers.
From Concept to Showroom
With so many initiatives running throughout the year, year after year, we worked with modular "kits" to outfit each campaign. These included print and digital assets ranging from stacking cubes and window clings to animated digital signage. We customize assets to individual needs while maintaining brand integrity for a visually cohesive experience. This empowers retailers to connect authentically with their local communities and the charities they support.
Our production work included more than just print and digital design; we coordinated shoots coast to coast, working with human and animal talent. Used in the kits and beyond, these photo and video assets helped immerse audiences across Subaru's primary social channels and website.
More Than a Car Company®
We took our kits beyond the showroom, creating immersive 3D environments and event activations at Subaru conferences. To drive home the message (pun intended), we compiled philanthropic data across 640+ retailers, producing individualized impact booklets that showcased the tangible difference their Subaru Love Promise activations have made in their communities.
Rooted in strategy and scalability, The Love Promise ecosystem makes a noticeable impact for retailers and communities alike.
The Results
Assets Created
Retailers Served
Charities Promoted
